"The goal of popularity and prestige is also extreme kusang. Often what happens is that a devotee, upon gaining some knowledge and experience, goes around bragging amongst people and gradually assumes a form of self-pride and self-superiority, and as a result of that he loses the greatest treasure, 'humility' as a devotee. In addition to that, such casual behavior only strengthens and further deepens the desire for greatness and glory." - Jagadguru Shree Kripalu Ji Maharaj