Every soul is looking ONLY and ONLY for bliss(unlimited joy) all the time. Right from an ant to a human, we are all seeking bliss. However, we are seeking it in the wrong direction. We are searching for it in the attachments and fleeting pleasures of the material world. True bliss can be found only in God and not in the material world(with its desires) no matter how hard we try. Only the sweet nectar of God's love can give us that bliss. Jai Jai Sri Radhe!